hi.
I’m a communicator.
A collaborator.
A problem solver.
Building on strategic insights,
I find compelling ways to motivate an audience to trust in a brand enough to make it a part of their lives and their patients’ lives. I love the creative process from concept to execution. I have had the great fortune to be a part of many award-winning print, TV, radio and digital campaigns that have dramatically increased sales and brand awareness.
things I’ve done.
nf1
This was my winning concept out of testing. It depicts the power over NF1 and sense of freedom for kids to begin to feel more like kids again.
hpv/women’s health
This was another powerful communication I’m proud of. It dispels the myth that HPV testing is all that is needed to detect cervical cancer.
This is the logo I created which began as a concept on its own.
Before working on Hologic, I designed this campaign for ThinPrep, which is used for PAP screening. The concept shows how ThinPrep uncovers the hidden dangers of cervical cancer. The second and third ads were shot in the agency with employees as models and the 2 dresses they wore were made in-house!
consumer eyecare
I worked on multiple brands for the lens manufacturer Essilor. This is a spot for the Varilux brand.
And this is another Essilor brand—Crizal.
consumer health
One of several fun spots I worked on for Gas-X.
psa
This is an outdoor campaign I created for a hepatitis-C PSA. It shows how hep-c is a hidden disease that can be a result of numerous types of blood interactions.
This is the PSA video.
allergy relief
This campaign sets Openaze apart from other allergy relief.
where I’ve been.
June 2021-October 2022
natrel health
Art Supervisor
August 2020-June 2021
freelance AD
October 1997-August 2020
ghg/Wunderman Thompson Health
VP, ACD Art
March 1996-October 1997
Lowe McAdams
Senior Art Director
April 1993-March 1996
Medicus Communications
Copywriter/Art Director